“It’s enough to indulge and to be selfish but true happiness is really when you start giving back,” said Adrian Grenier, an American actor, producer, director and musician. He is best known for his portrayal of Vincent Chase in the television series Entourage.
Helping someone who is in deep need is the social responsibility of every individual. This shows your moral values. When you are passionate to offer donations to different charities through your business then it not only helps the community but also provides different benefits to the business also. The more your business supports charity and other non-profit organizations, the better will the reputation of your business in the market and more new customers will try to connect with your business to support the cause. Tommy Kane Chicago is one of the well-known business leaders who are very active and famous for their corporate charity work. Tom Kane Merrill Lynch is a financial executive who works at Merrill Private Wealth Management.
Here are some ways how charitable giving has a positive impact on the business:
Charitable giving increases sales:
When a business is passionate to offer charity to help their community in making the life of people in the community much better than the social consciousness of the business leads its customers to believe that the business has better products and services than other businesses. The more your business supports the charity, the more new customers will try to connect with your business and they will form a trust with the business and this will help increase the sales in the business.
Charitable activities enhance customer loyalty:
A study says that when a business supports its community by offering donations then the existing customers in the business will appreciate the business and they will also recommend your business to more people. Also, when customers are satisfied with the business then there is a better chance that they will stay loyal to the business for the long run. This will help your business in increasing its market value.
Donations will build a loyal community:
When people in the community become aware that your business is helping their community in making it a better place to live then more people in the community will try to support the cause of your business and they will help in improving your brand image in the market. A report suggests that more than 70% of customers stay loyal to the business that is very active in charitable giving.
Charitable giving boost your brand reputation:
When your business helps the community by offering them donations and volunteer support then people in the community will start trusting the business and they will recommend your business to other people. This will help in boosting your brand reputation and you do not have to worry about promoting your business because people in the community will do it for you.