4 Best Video File Formats: How to Choose?

As a video marketer, you know there’s no one-size-fits-all approach to creating great-looking videos. Each of your stories has unique concepts, context, and characters, so you need to incorporate these variables into the creative process to create a video that tells your story in the most authentic and compelling video formats possible. There is no single video format for all, not all computers, video platforms or web browser video formats. Luckily, we’ve rounded up the best video formats and listed their pros and cons so that you can learn which video format to use in different situations. 

Most users will eventually feel the need to change the video file type. – For example to watch a film or clip on a mobile device or upload it to the internet. If you want to know how to convert video, learn about the most common problems you may encounter when working with video files. Learn how to convert a video with an online video converter.

Use this free online video converter to easily change your video format. You can convert online video files to popular media formats. If you need a wider range of output formats, try a desktop converter from miconv.com

4 Best Video Formats 


Most digital devices and platforms support MP4, making it easy to use, the most universal video format there is gives. The MP4 can also store video files, audio files, text and still images. In addition, they can maintain high video quality by keeping file sizes relatively small. 


MOV is a video format developed by Apple specifically for QuickTime Player. Version of Quick Time Player for Windows, MOV is also compatible with Windows.MOV video format can save audio, text and video effects, but usually because its quality is so high, it takes up much more space on people’s computers.


Microsoft developed WMV to let your audience enjoy this kind of effects can play videos in windows media player. However, if you have a Mac, you can just download a WMV player to play WMV videos. Like MOV format, WMV format offers high video quality but at the expense of small file size.


Specially developed for Adobe Flash video player, FLV is one of the most versatile video formats and popular in all web browsers. The video platform supports this type of video format. 

If your audience streams a lot of videos on online platforms like YouTube and Google Video, FLV is the video format for you. Their file sizes are usually small, allowing users to download them quickly. The only downside of the video format is that it is not compatible with iOS devices and many other mobile devices.